Colombian-born and Texas-raised, Rafael Serrano is a passionate visual storyteller whose work transforms life’s most meaningful moments into lasting legacies. Based in the Dallas-Fort Worth area, he’s the founder of Rafael Serrano Photography — a premier full-service studio celebrated for its emotive family portraits, elegant wedding imagery, and high-end printed products that stand the test of time.

More than a photographer, Rafael is a memory-maker on a mission. Raised by his grandparents and holding onto a single cherished photo of his father, he learned early on how powerful one image can be. That personal experience fuels his belief that every portrait should evoke emotion, preserve history, and live on as a centerpiece in the homes and hearts of future generations.

With over a decade behind the camera, Rafael has captured more than 300 weddings and 1,000 portrait sessions, earning recognition not only for his signature lighting and cinematic style, but also as an inspiring educator and speaker in the photography community. His secret? A blend of heart, hustle, and a dedication to making people feel truly seen.

As a proud Geekoto Ambassador, Rafael brings his creative vision to life using Geekoto’s cutting-edge lighting tools — ensuring every image is as vibrant and intentional as the stories they tell, whether shot in studio or on location.

Outside the studio, Rafael is a devoted husband and father who believes in living with purpose, leading with love, and showing others what’s possible when you chase your dreams with a camera in hand.